FFWD and FAD Institute of Luxury Fashion & Style Dubai announce Lama Jouni at London Fashion Week
Part of FFWD’s EPICx Samsung empowerment program, supported by Dubai Design District and endorsed by Dubai Design and Fashion Council
Fashion Forward Dubai (FFWD) with FAD Institute of Luxury Fashion & Style Dubai & Fashion Scout have selected Lama Jouni to showcase on the catwalk at Fashion Scout during London Fashion Week A/W 17. The partnership between FFWD, FAD Dubai and Fashion Scout aims to support regional designers at global fashion platforms to attain international visibility. The initiative is part of FFWD’s EPICxSamsung empowerment program, supported by Dubai Design District (d3) and endorsed by Dubai Design and Fashion Council (DDFC).
“FFWD’s EPICxSamsung empowerment program aims to provide Fashion Forward designers and d3 creative partners with opportunities to cultivate their success throughout the year in Dubai, throughout the wider region, in Paris via the FFWD showroom and now in London in partnership with FAD Institute and Fashion Scout,” said Ramzi Nakad, COO and co-founder of FFWD, “We look forward to furthering our efforts with FAD Institute and Fashion Scout, with the support of d3 and DDFC, to build a supportive infrastructure for regional designers to attain international exposure and streamline their path to commercial viability.”
The winner was selected by a jury comprised of Martyn Roberts, Founder and Director of Fashion Scout & Graduate Fashion Week, Shivang Dhruva, Founder and Director of FAD International, ACIM, FPM, BCS, Alumni Member: London College of Fashion, University of Arts London and Maitha Al Suwaidi: Director of Partner Relations for Dubai Design District.
FFWD apparel designers and d3 creative partners were invited to submit a series of requirements including look books or images from two past collections, a description of each and the direction for AW/17 collections.
“Fashion Scout, the international showcase for fashion pioneers, is delighted to be working with Fashion Forward and FAD Institute and presenting Lama Jouni’s catwalk show at London Fashion Week.” says Martyn Roberts, Founder and Director of Fashion Scout & Graduate Fashion Week, “I scout the world discovering new exciting talents to launch internationally and am excited to be working with designers from this region. Lama is a fresh new talent who will greatly appeal to international media and buyers.”
Maitha Al Suwaidi, jury member and Director of Partner Relations for Dubai Design District, commented, “We are thrilled that Lama Jouni is the winner of the Fashion Scout initiative. Each of Lama’s collections has a very unique style that appeals to the international woman, whatever age. We felt her to be the perfect ambassador to showcase at London Fashion Week. Lama has developed her collections to become a distinguished brand, and having launched her original collection at d3, we are very proud to see that she has won this award.’’
Shivang Dhruva, Founder and Director of FAD International, adds, “FAD Dubai’s vision is to nurture and train emerging talents from the Middle East, and this initiative will immensely contribute in propelling the region’s ecosystem of designers and the industry as a whole. Lama Jouni has a clear vision and her design and entrepreneurial acumen will help her to grow both in the Middle East and globally. We are delighted to have selected her to showcase at the platform this season.”
“Applying for Fashion Scout London was an exciting step to take for my brand, I have seen my work progress over the seasons and I strongly feel that I am ready to showcase to a new market that I was always interested in” says Lama Jouni, pictured above.
Lama Jouni will show on Sunday February 19, 2017 at 2:30pm at the Freemasons Hall in Covent Garden – London UK.