ROXY CINEMAS AT THE BEACH AND CITY WALK
Meraas group adds new cinema concept to its portfolio
Roxy Cinemas is the new name for the cinemas at City Walk, Jumeirah and The Beach, opposite JBR, a new cinema concept that promises a new take on the watching films for the city’s cinephiles.
“Movies are a big draw in Dubai, equally loved amongst the melting pot of cultures that make up this city. At Roxy Cinemas we want to celebrate this love of movies by going behind-the-screens and revealing the process and passion that goes into the art of film-making. For today’s viewer, simply watching the main feature is not enough; they want to dive deep and walk in the film-makers shoes imagining the creative process with them as they weave cinematic magic and this is the essence of the Roxy Cinemas experience,” said Jean-Marc Bled, General Manager, Leisure & Entertainment at Meraas Holding.
The new concept aims to bring motion picture aficionados an experience that pays homage to the silver screen at every touch point; from facts and stories related to the making of the featured movies to iconic movie quotes, to lounges named after production units and diner-style snacks for the duration of the show.
The cinema will be composed of three seating classes – the Director’s Lounge, The Editor’s Suite and Roxy the Set – with distinct experiences featuring bespoke settings, lighting and dining options. The Director’s Lounge offers an ultra-premium experience reminiscent of a screening in a Hollywood director’s suite. It brings to life the luxury and creative energy of the space through design elements such as marble service counters, signature designer furniture, and ambient lighting. The experience elevates the movie-watching experience with a butler on call as well as leather reclining seating with side tables. The Editor’s Suite and Roxy the Set, offer premier and standard experiences respectively, but incorporate elements that heighten the movie-experience through personalized service. The Editor’s Suite offers movie-goers double seats, a side table and food delivered directly to their seats, creating a luxury environment to enjoy the film.
Tickets for the new cinemas are available here.
Roxy Cinemas is planning to further expand its footprint locally and regionally starting with a new boutique cinema at Box Park on Al Wasl Road.
“Movies are meant to transport film-goers to a different world and at Roxy Cinemas, we wanted that journey to start when they step into our premises. A visit to Roxy Cinemas will bring them closer to the world of cinema and to those who create the magic of the movies,” said Jean-Marc Bled.